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At PermissionTV, detailed wireframes kept producing features users did not need. The problem was treating UX artifacts as deliverables instead of hypotheses.
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The EditMe acquisition happened over beers, not in a boardroom. What it taught me about co-founder dynamics, customer development, and knowing when to sell.
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EditMe pivoted three times - wiki to CMS to collaboration software. What each pivot taught me about when to change direction vs. avoiding a harder conversation.
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I met Alex Grodd when BetterLesson had a few thousand teachers and no business model. What he got right, what was hard, and what it taught me about ed-tech.
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Most SaaS companies plateau between $5M and $20M ARR for the same reasons. Here is what separates the ones that break through.
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In 2009 I started taking advisory clients at $800 a day, four days a month, with a four-client cap. No plan. That is how the fractional practice started.
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