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AI agents are absorbing the comparison step that marketplace businesses were built on. Search and financial data from edtech, automotive, and solar reveal a consistent pattern.
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Airbnb, DoorDash, Etsy, Upwork, and Angi reveal a consistent pattern: high sales and marketing spend does not predict growth. This study shows what the paid acquisition trap looks like in the data, what escaping it requires, and how to diagnose whether you are in it.
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Warby Parker, Allbirds, Winc. These once high-flying DTC companies are choking on their own growth. The pattern is the same every time.
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I lost six months of growth by following industry standards. We built a beautiful, well-structured, perfectly average signup flow. Conversion dropped.
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A product lead once spent two weeks deciding whether to change a CTA button from blue to green. Most decisions are reversible. Treat them that way.
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Most teams have tried to move conversion at least three times before they call me. They have dashboards, AB tests, user interviews. Nothing moves. Here is why.
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