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A product roadmap is the most argued-over document in most product orgs and the least useful in most of them. Here is what makes it actually work.
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The metrics a product team tracks are a strategic choice, not a technical one. Most dashboards tell you how busy the product is, not whether it is working.
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Teams that struggle with strategy are not short on talent. They are short on a shared framework for making choices and saying no.
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Public company innovation does not stall because people stop caring. It stalls because the incentive system punishes the bets that matter.
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When every growth channel is crowded and every category has incumbents, the playbook that got you here will not get you to the next level.
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Part four of the TripAdvisor series. Growing from zero to $200M in hotel e-commerce required grit as much as strategy. Here is the final lesson.
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